YouTube CEO Susan Wojcicki took to Twitter on Friday to grovel before the enraged YouTube community, apologizing for the “frustration and hurt” caused by the mass un-verification and for “missing the mark” with the rollout. “We heard loud & clear how much the badge means to you,” she tweeted, alluding to the deluge of angry comments all YouTube management accounts received on Thursday.
To our creators & users–I’m sorry for the frustration & hurt that we caused with our new approach to verification. While trying to make improvements, we missed the mark. As I write this, we're working to address your concerns & we’ll have more updates soon.
Channels with over 100,000 subscribers that had been stripped of their badges have had them reinstated and no longer have to appeal to keep them – though “we’ll continue reviewing those channels to ensure we’re protecting creators from impersonation.”
A post on the YouTube Creator Blog explained that the platform was only trying to protect celebrities - er, creators - from impersonation, and that viewers sometimes got confused when they saw the check mark, mistaking it for endorsement from YouTube rather than verification of identity.
More about: YouTube