Russia's new version of McDonald's unveils logo

  10 June 2022    Read: 672
Russia

The Russian fast food chain that was formerly McDonald's in the country has revealed its new logo as it prepares to reopen its restaurants from Sunday.

The new branding features a circle and two lines, which are said to represent a burger and two French fries.

The company has not yet revealed the name of the chain, although a number of options have reportedly been considered.
In May, McDonald's said it would pull out of Russia over the Ukraine war.

It comes as the Russian chain is scheduled to reopen 15 restaurants this weekend, according to Russian state-owned news agency TASS, which cited Sistema PBO, the firm that manages the business previously owned by McDonald's.

"The green background of the logo symbolises the quality of products and service that our guests are accustomed to," a Sistema PBO spokesperson told TASS.


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