TikTok said on Wednesday it is developing a tool that will allow parents to prevent their teens from viewing content containing certain words or hashtags on the short-form video app, as the embattled company looks to shore up its public image, Reuters reported.
TikTok, owned by Chinese tech company ByteDance, is facing renewed scrutiny worldwide over its proximity to the Chinese government and protection of user data.
The app, wildly popular among younger users, has been banned from government-owned phones in the United States, Canada and other countries due to security concerns. read more read more
Like other social media apps, TikTok has also faced criticism for not doing enough to shield teens from inappropriate content.
Development of the parental control feature is in the early stages and the app will consult with parenting, youth and civil society organizations to design the tool, TikTok said in a blog post.
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