Facebook attributed 78% of its $4.29bn advertising revenue to mobile. All revenue across the business amounted to $3.2bn during the third quarter of 2014; this quarter, mobile ads alone accounted for $3.35bn.
“We had a good quarter and got a lot done,” said Mark Zuckerberg, Facebook’s founder and CEO, in a statement to shareholders. “We’re focused on innovating and investing for the long term to serve our community and connect the entire world.”
Mobile monthly active users alone were 1.39 billion.
The company has made major inroads into news distribution over the last few months, partnering with organizations including the Guardian to distribute stories and videos over its platform.
Facebook is also about to expand its news business into a new app called Notify, which will stand alone from Facebook and allow users to subscribe to and personalize mobile notifications from participating publications. The app could launch as early as this week, according to the Financial Times.
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