He is said to have warned an editor friend about publishing an anonymous letter calling for President Xi Jinping`s resignation.
The letter appeared on a state-linked site but was swiftly taken down.
It is unclear who authored the letter, which had the byline "loyal Communist Party supporters". Mr Jia had reportedly insisted he had no connection to the letter.
The incident appears to be the latest in a string of high-profile censorship incidents, amid a ramp-up of state campaigns aimed at burnishing Mr Xi`s image.
Mr Jia, who is in his 30s, is known for writing socio-political commentaries for the online news portal Tencent. He was due to fly from Beijing to Hong Kong on Tuesday when he became uncontactable.
The newspaper Apple Daily quoted Mr Jia`s wife as saying she last spoke to him at 20:00 local time on Tuesday, and he told her he was about to board the plane to Hong Kong.
She added that Mr Jia was due to arrive at a friend`s home that night, but he never arrived. He also missed a lunch appointment the next day.
His lawyer, Yan Xin, told the BBC: "We don`t have any clue who took him away and why... there is [a] great possibility that he was taken away from the airport."
"His wife has not received any official document on Jia Jia`s whereabouts and status."
Mr Yan added that attempts to find Mr Jia`s flight booking record had failed, and he and Mr Jia`s wife were checking with immigration authorities.
What the letter said
The letter in question raised eyebrows when it appeared on the state-linked news site Watching, also known as Wujie News, on 4 March.
Addressed to Mr Xi, it called for him to step down, accusing him of gaining "excessive power" and creating a "personality cult", and ran through a list of criticism of his rule ranging from his diplomatic policies to his economic decisions.
Apart from the whereabouts of the missing blogger apparently caught up in all of this, the big mystery is how on earth the letter appeared on a Chinese news website in the first place.
That people may hold these kinds of views is entirely possible, of course. But that anyone might take the risk of openly publishing, on a government-backed website, a call for the Chinese President`s resignation would be extraordinary.
That`s why there is speculation that the website was hacked in some way.
The Chinese authorities will, we can be certain, be trying to find out the truth, although probably not with a view to sharing the results of that investigation with the outside world.
More about:






