Speculation about Twitter changing hands already mounted last Friday when media reports said Salesforce.com and Google were also eying the networking service.
A deal is by no means certain, though, in light of Twitter`s uncertain financial prospects and steep price tag. Although the company has never logged an annual profit, its market value is more than $16 billion (14.2 billion euros) and is rising further with talk of a sale driving the stock up.
Change of function
Disney for instance might see Twitter as a way to expand the reach of its sports and entertainment programming.
Salesforce.com for its part will want to turn the focus to customer service communications and mining Twitter`s database of tweets for business intelligence, while Google would likely be most interested in the social and news dimension of the service.
More about:






