Formula 1 increased number of Arab tourists in Azerbaijan

  06 October 2016    Read: 2636
Formula 1 increased number of Arab tourists in Azerbaijan
The Formula 1 Grand Prix of Europe held June 2016 in Baku contributed to the growth of the number of Arab tourists who visited Azerbaijan in the following months, Nigar Arpadarai, head of marketing and communications at Baku City Circuit, told reporters in Baku Oct. 6.
Arpadarai noted that a wide advertising campaign regarding the Formula 1 Grand Prix of Europe was held in the Arab countries, videos were shown and extensive information about Azerbaijan was provided.

The work done ensured visible results, and the citizens of Arab countries have shown considerable interest for the races held in Baku: in particular, citizens of the Arab countries rank third in the number of guests who bought tickets for the Formula 1.

“Therefore, I think that the Formula 1 Grand Prix of Europe played a major role in the fact that such a large number of tourists from Arab countries has come to Azerbaijan,” said Arpadarai.

The number of the tourists, coming to Azerbaijan from UAE, increased by 10 times in January-August 2016 as compared to the same period of 2015, the Azerbaijani Ministry of Culture and Tourism said earlier.

It is also planned to hold the Formula 1 Grand Prix of Europe in summer 2017 in Baku.

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