The feature recently appeared temporarily in the latest WhatsApp beta release, and is believed to only work on messages that haven't yet been read.
Whatsapp has not yet responded to MailOnline for comment, and it remains unknown when, and if, the feature will be rolled out to all users
Twitter account @WABetaInfo, first revealed details of the 'unsend' feature in the Android v2.17.150 beta.
It claims the Facebook-owned service is likely to launch with WhatsApp's next official iOS update.
'The revoke feature (called now 'unsend') should be available very soon, but probably we should wait the next iOS official update before,' the account tweeted.
The beta release also includes other changes, including the ability to share your location with other users and a new font shortcuts.
There's also a new 'change number' feature, which allows users to more easily tell contact if they've got a new number.
The feature is disabled by default, so users must switch it to inform their friends they have changed their details.
Last year WhatsApp began testing version of the unsend feature that only allowed users to take back messages if they hadn't already been seen by the recipient.
When users pressed on a message, the new update presented them with two options - 'Edit' or 'Revoke'
The first enabled the user to update the content of their message, while the second enabled them to recall it completely.
The latest update suggests the firm is trying out different way to make the feature work.
WhatsApp has not officially confirmed the new feature.
Over the past few months, you may have noticed a trend across social media – shortly after Snapchat introduces a feature, Facebook seems to follow suit.
According to a new report from The Information, the ‘copycat’ behaviour comes as a part Facebook’s efforts to take down its rival by mimicking its most popular features.
The firm has even created a ‘Teens Team’ in attempt to win back its teenage user-base, and some internal groups tout the mantra ‘don’t be too proud to copy, according to CNBC.
The report claims Facebook doesn’t hide its tactics internally – and, it says employees even pass around memes in jest of the company’s ‘Snapchatization.’
While the move could prove to be successful, similar strategies by other companies in the past have had the opposite outcome, CNBC notes.
In efforts to compete with Google roughly a decade ago, Microsoft launched Bing.
And, the search engine remains far less popular.
A similar effect was seen when Google attempted to challenge Facebook in 2011 with its social network Google+.
The claims come just weeks after Facebook introduced yet another Snapchat-like feature called Facebook Stories along with two other new features - Facebook Camera and Direct in its latest update.
Facebook Stories highlights decorative content in a horizontal layout over News Feed that disappears in 24 hours - just like Instagram Stories.
/Daily Mail/
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