American pop star Derulo was signed up by Russia 2018 sponsors Coca-Cola to front the anthem for the tournament which takes place this summer.
And the 28-year-old looks to have come up with the goods with a tune that will be played around the globe over the coming months.
Derulo launched his song "Colors" on his own YouTube page today - a week before it is released on sale across the world.
The song will be officially released on March 16, and Derulo has been lined up to belt it out at the World Cup opening ceremony in Moscow in June.
The early indications are that he has produced a tune that will prove popular internationally by sticking to the principles that have made him a platinum-selling pop star.
And in doing so it has seen him avoid the prospect of following in the footsteps of Ricky Martin, whose La Copa de la Vida for France 1998 was a major flop.
Anastacia's effort Boom was greeted with mixed reviews when she penned the track from Japan and Korea 2002.
And Germany went for the more traditional route in 2006 when their anthem was recorded by classical group Il Divo.
Latino superstar Shakira came up with one of the best efforts in recent years with Waka Waka, the official song of Africa 2010.
But four years ago Pitbull's song We Are One proved a flop in the charts despite his popularity in Brazil.
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