Twitter Inc is planning to roll out its verified service next Friday with different coloured checks for individuals, companies and governments after a botched initial launch led to a surge in users impersonating celebrities and brands on the platform, Reuters reported.
Chief Executive Elon Musk on Friday allotted colours for the categories - gold for companies, grey for governments and a blue check for individuals including celebrities.
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"Painful, but necessary," he said, adding that verified accounts will be manually authenticated before a check is activated.
The revamped $8-per-month service will allow individuals to have a smaller, secondary logo of their organizations if verified by them, he said in another tweet on Friday. "Longer explanation next week."
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