On Nutella’s frequently asked questions page of its US site, it describes the product as: “Nutella (pronounced ‘new-tell-uh’) is a tasty, unique spread made from the combination of roasted hazelnuts, skim milk and a hint of cocoa.”
But when Buzzfeed pressed Ferrero on the issue, the company sought to reassure people that it is not trying to make everyone call Nutella ‘new-tell-uh’.
“Ferrero aren’t trying to encourage a common worldwide pronunciation on this,” the company said in a statement.
“In the UK we call and pronounce it ‘Nutella’ as do consumers. The US pronunciation is just for them.”
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