The study, carried out by home insurer LV=, found that the doubling of income over the last 20 years has led to a multitude of “mass affluent” homes whose owners often don’t consider the true worth of their possessions when it comes to buying insurance.
It surveyed 1,000 households with incomes over £57,000, finding that over third (37 per cent) had a home office and one in seven (13 per cent) had a children’s playroom.
One in ten (10 per cent) owned a range cooker, one in seven (13 per cent) enjoyed a music delivery system and 11% had a walk-in wardrobe.
The eleven home items or features that indicate you belong to a "mass affluent" household, according to research by LV= home insurer:
Home office - 37 per cent
Vinyl collection - 18 per cent
Limited edition art - 18 per cent
A children`s playroom - 13 per cent
Music delivery system, such as Sonos - 13 per cent
Under-floor heating - 13 per cent
Nutrient extractor, such as NutriBullet - 12 per cent
Winde fridge - 12 per cent
Walk-in wardrobe - 11 per cent
High-end paint or wallpaper - 10 per cent
Range cooker - 10 per cent
Common features in `mass affluent` households
According to the study, the top items that "mass affluent" home owners are impressed by or aspire to own (if they don’t already) include a grand piano, a games room, a walk-in wardrobe, under-floor heating, and a range cooker.
Selwyn Fernandes, managing director of LV= home insurance, said: “It`s important your policy limits reflect what you own.”
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