The “main players” include three air carriers – Ryanair, EasyJet and Air France-KLM, British Broadcasting Corporation ITV, beer manufactures – Carlsberg and Heineken, British bookmaker Paddy Power, Adidas Group, French construction companies Vinci and Eiffage, as well as AccorHotels Group of France.
Among the “reserve players” are Coca-Cola Company, French TF1 TV channel, the French luxury goods holding company Kering (which owns brands Brioni, Gucci and some other), Chinese electronics manufacturer Hisense, Turkish Airlines, as well as the State Oil Company of the Republic of Azerbaijan (SOCAR).
Euro-2016 in France will be the most lucrative tournament conducted by UEFA in history.
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