The stream will show live reports from Bloomberg journalists around the world, rather than mirroring the news outlet's TV programming. It'll also include some videos posted by Twitter users, according to the WSJ.
Twitter has long tried to dive deeper into the livestreaming game, signing a deal with the NFL in April last year to broadcast American football on its platform. However, Amazon managed to pry the ball out of Twitter's hands, scoring the rights to Thursday Night Football for the 2017-18 season.
The deal appears less about getting Bloomberg viewers onto Twitter and more focused on picking up those who prefer not to get their news fix from TV.
"We really think we can reach audiences that are not paying for TV and are watching television on the go," Twitter CEO Anthony Noto told the WSJ, "and we think Bloomberg is the perfect partner for us to start with."
Social media advertising will be a $13 billion industry in the US alone this year, according to e-Marketer. But Twitter has stiff competition, with Facebook, Snapchat and reigning king YouTube gunning for the same prize.
Twitter and Bloomberg did not immediately respond to requests for comment.
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