Some of that load-time comes from advertisements, of course, which is how publications keep the lights on. From what the NYT says, it doesn`t seem like this pitch is going over too well, and probably for good reason. Facebook hasn`t exactly established much of a revenue (or traffic-data) sharing precedent, and at this stage, the whole deal looks very one-sided: Users stay on Facebook longer while news organizations sacrifice audience info and advertising income in exchange for eyeballs on its content. The argument here is that it could help a story get more views because, like its native video posts, these news stories would gain favor in the social media juggernaut`s curated news feed. Whether that`ll balance out for publications in the long run is anyone`s guess at this point.
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