One key element of the new plan is to tackle the use of social media to flaunt, pose or advertise these endangered big cats.
Experts welcomed the new approach as a big step for a diminishing species.
Fashion victim
The world`s fastest land mammal has had a difficult time in recent years.
As well as the fragmentation of habitats in many of its natural ranges in Africa, it has also become a fashion accessory, especially in the Middle East.
Social media has become an important aspect of the cheetah trade, allowing new owners to show off expensive purchases, as well as connecting buyers and sellers.
With less than 7,000 animals remaining, spread across 29 different countries, cheetahs are described as vulnerable in the IUCN Red List. They have suffered over 90% population loss since 1900.
Cheetahs are on Appendix I of Cites, meaning that all trade is banned.
However the combination of fashion, technology and greed have contributed to a rise in the trade of cheetah cubs.
Dozens are seized in the wild, packed into crates and shipped off to Middle Eastern destinations.
"It can be young men buying them as a status symbol or the machismo of having a big cat as a pet," said Sarah Durant from the Zoological Society of London.
"There are also young women buying a cub thinking they can rescue it, but even that is adding fire to the trade, they are creating demand inadvertently.
"Cheetahs are wild animals which don`t do well in captive situations, most of them will die young."
Over the past decade, according to the Cheetah Conservation Fund, some 1,200 cubs are known to have been trafficked out of Africa, with some 85% of them dying during the journey.
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